--- An accompanying video for this page is to be released in 2024 --- 

 

Phase 1: Idea Generation and Development

Almost all Media Productions are dictated by a Client Brief - an outline of what the client wants the Media Prouder to showcase in their work.

​

For any Media Producer, it all begins with the idea. At times, you mind - sizzling and teeming with life - goes "Eureka!". This is the starting point of my Media Productions, a point in which I create multiple ieas through Mind Maps and Mood Boards. Creating multiple ideas if really helpful as it gives you backup products as different people will like different ideas. It is this approach that has enabled me to ensure that I always have an interesting idea or topic to ocver whenever producing Media Content.

​

When I've creaed severall ideas, I will research topics relevant to my Media Production and the brief, thus demonstrating excellent Time Management skills. More importntly, I allways collate information from trustworthy sites such as Statisitca, online articles and other Media Content to see what other Media Producers are doing, and how teir techniques inspired my own content.

​

I always avoid Wikipedia and Social Media . Firstly, Wikipedia is not policed and can be edited by anoyone whilst social media can sometimes be opinionated and I have seen Facebooks posts mysel to articles which have been flagged up by Facebook for their innacuracies.

​

​

Phase 2: Audience Research

When completed with creating several ideas and researching them I next move onto my next phase: Audience Research. In phase of content, I apply a parituclar approach in that my forms seek to revela which of my ideas that my Target Aueience like and do not like. This is usually done through form on Microsft Fomrs because of its ability to save auntomatically. I n my own opnioon, I prefer Microsoft Forms to Google Docs because of being able to experiment with the order of my questions on Microsoft Forms.

​

Trget Audience refers to the people who I want to watchy my Media Production. They are an essential part of my Media as if they do not like my content, then how can it ever be successful? Media is not just about youself; you've got to create something which is also meaningful to those who consume it.

​

​

Phase 3: Pitch and Proposal

After researching your ideas, I would typically pitch them to my client alongside the research to jutify my ideas. The client would then choose which idea they like the most. This is one of the most crucial stages for any project going forward as it gives permission for the Producer film what I require, encourages the backing required and slso the backing required.

​

​

Phase 4: Pre-Production

With the proejct backed, my next phase after Pitching an idea is Pre-Production, which is where I really get to expand on my idas and be creative through storyboarding, and treatments. A key importance of this stage however is also health and safety alongside written permissions. These measures prevent harm , inury or damage vto anything or anyone on swt whilst permissions give you the right to film that subject, at that place, and time. Pre-Production is also the logisitcs of Production: where, and when will filming be?  I always cover this through budgeting, call sheets an so on. I always maintain comprehensive, carefully considered and predcise Pre-Production which ahs always neabled me to plan ahead. In filmmaking ,y ou always fear the wort and hope for the best. That way, you can prepare for any mishap whilst having enough self-belief to motivate you into wroking to the best of your abilities.​

​

​

Phase 5: Production

Once I have planned everything, I then begin producing. This requires considered timing as I always aim to shoot as soon as possible upon ompleting my planning, thus enablig me to use my time wisely by giving me more of opportunity for sreshoots or further filming if necessary.

​

The Production Phase (where I create my Media Content) is probably one of or the msot stressful stages of any Media Production as anything can go wrong. Over the years, I have leanrt to prepare for all eventualitiies and hope for the best so that all my media content is not delayed.

​

On the other hand, it can be exciting beause you are seeing your ideas quite literally come to life. It is this and the hands-on, ractical experiences that I cherish findly within Creative Media. I would not rathe be producing and creating content then being glued to a wordy, overwhelming paper.

​

​

Phase 6: Cataloguing

After filming, I catalogue my footage and recorded audio whereas most people I know go straight into editing. I used to be one of those people till I realized how beneficial it can be to take a step back from editing, and review everything that you've produced. Not only does it enable you to notice issues much sooner and consequently solve them more effectively, it also enables you me to organize all my files cohesively, and professionally so that I don't have any lost files.

​

Since applying this technique into my Media Production, editing has become eair and I have been able to edit more in my time so that I can be as productive as possible. This immediately makes my media productions highly reliable and reduces the possibility of technical issues.

​

​

Phase 7:  Editing

After cataloguing comes editing, an art of combining various camera shots, audio and other assets to create meaning and tell a story with the tool of camera shots and angles to make the final product visually dynamic and unique. This makes editing one of the most creative parts of Media as it enables you to tell stories, experiment with Visual Effects, and give your product an appearance which is unique to itself.  Like cooking, the Production is preparing all your ingredients; the editing is putting them together to create the dish as though we are a MasterChef.

Editing is one of the

​

Phase 8: Rough Cut to Final Cut

After editing comes prototypes of what my Final Product will look like. These are called Rough Cuts ad are an industry-standard practice in the Media Industry, as I and many other producers use them to gain feedback from clients and test how the viewers react. These observation enable producers like me to evaluate what works and what doesn't work so that we can improve our Media Productions to make them more successful.

​

This leads into the Final Cut, where I have incorporated feedback given into my Media Production. This is vital for it being successfully and is the version approved by my client for broadcast.

​

​

Phase 9: Distribution

Last but not least is distribution - sending out my Final Product. Where I send it depends on my Target Audience which refences the importance of Audience Research, and its use to denote trends and how Audiences ingest Media. This approach ensures my viewers get to see my work to ensure that it gets noticed, recognized, and is successful.

​

In today's world of 2023, Social Media and Streaming Services are a particularly dominant area of broadcast for young audiences, who tend to watch less of traditionally services such as Television. This makes Media accessible but also connotes a shift in where people receive the Media from.